Our Strategy


Consult

Our team will conduct an initial home walk-through with you. During the walk-through, we will provide recommendations on repairs, staging, decluttering, etc. We want to make sure we are putting our best foot forward on the day we list. We maintain a list of preferred contractors, vendors, handymen and stagers.


Pricing

In today’s market, it’s important to price effectively. After viewing your property, we will pull together a property specific pricing opinion based on a comprehensive market analysis and evaluation of current economic factors.

Our pricing opinion will take into consideration many factors including; supply and demand, market activity and time, property features and condition, area competition, location and area amenities. Our goal is to maximize your sale price so we use all of the same factors when negotiating an offer on your home.


Photos

Photos have the power to sell a property — so we provide high quality photos for your property using industry leader, VHT studios.

After your home has been prepared for market, The Proctor Team will coordinate and attend a photo shoot with our preferred photographers. These high resolution photos will be used in all property specific print and online marketing to best showcase your home.


Video

They say a picture is worth a thousand words, but did you know that just one minute of video is equal to 1.8 million words? At @properties, video is a game-changing marketing tool and we’re using it to tell your home’s story like never before. Our listing video program consists of:

•A full-length property video with highlights of the home, amenities and neighborhood or suburb

•A social media-friendly clip that can be shared on Facebook, Instagram and other sites

•A Zillow walk-through video

•Additional exposure through @properties’ listing detail pages, video library, YouTube channel, social media accounts and syndication websites

All videos are produced and edited in-house by @properties’ videography department to cater specifically to the clients we serve.


Digital

The majority of buyers begin their home search online, which means a 360-degree digital marketing strategy is paramount to getting maximum exposure for your home.

Our digital marketing program raises online visibility, while faithfully representing your home’s aesthetic. @properties markets your home across the Internet with customized property domains, web-optimized photography and video, enhanced listings on the leading real estate search portals, targeted email marketing, online classifieds, and syndication to hundreds of additional websites:

•atproperties.com

•Property-specific domain names (YourAddressHere.info)

•LeadingRE.com

•E-mail marketing database of 800,000+

•Adwerx

•Enhanced listings that filter to the top of search results on popular home search portals, including Zillow and Trulia

•Syndication of online listings


Exposure

The story of your home is already written... it’s all about properly sharing it.

We showcase your home before the largest pool of homebuyers through marketing programs that are built around exposure. Exposure through an internal network of brokers and their client databases; through an in-house marketing department with full print and digital capabilities; and through an exhaustive catalog of online, mass media and grassroots marketing initiatives – all tailored to address the specific challenges and opportunities of the marketplace.

More exposure means more page views, more phone calls, more showing requests, and ultimately a faster, more lucrative sale.